University of Winnipeg The 2021 Coca Cola Christmas Advertisement Essay

Description

In this assignment, you will analyze an advertisement/commercial of your choice. You will find a video or print ad that interests you, identify “the message in the ad” (i.e., what the ad is trying to say to consumers/viewers) and explain how 3 concepts learnt in class were employed in this advertisement to encode the message that you identified.

Identify and describe the message of the ad – what the ad is trying to say (5 marks)
Identifies and describe three concepts learned in the course that were used in the ad to help get the ad’s message across to viewers (5 marks for each course concept)

Writing style: American Psychological Association (APA) or any other recognized writing style (e.g. MLA, Chicago style, etc).
Paper length: 4-5 pages (do not exceed this page limit). I do not read parts of your assignment that go over the page limit.
Font: 12 point, Times New Roman
Line Spacing: 2 (aka double-spaced), left justified
Page Layout: 1-inch margins

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