Troy University Excessive Alcohol Consumption Campaign Paper

Description

Instructions

Develop a social media campaign to bring awareness to hazardous alcohol consumption and/or alcohol abuse among a determined target population.

Define the problem among the target population

Research and gather data and statistics on alcohol use among the target population

Identify evidence-based practices used for the target population (See EBP matrix attachment).
Identify a social media platform for the campaign (e.g., Facebook, Twitter, YouTube, Instagram, etc.) and describe the rationale for the platform
Develop health promotional strategies targeted for the population
Describe how you plan to monitor the success of your campaign.
References:
Start with the learning resources in the classroom.

Locate 7-10 journal articles or book chapters related to your special population.

Use only scholarly, objective sources for your project. Peer-reviewed articles found in the UMGC Library databases are generally good sources. Web-based information such as Wikipedia and About.com and popular news outlets such as Time or Newsweek are NOT acceptable sources for this project.

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