Troy University Excessive Alcohol Consumption Campaign Paper

Instructions

Develop a social media campaign to bring awareness to hazardous alcohol consumption and/or alcohol abuse among a determined target population.

Define the problem among the target population

Research and gather data and statistics on alcohol use among the target population

• Identify evidence-based practices used for the target population (See EBP matrix attachment).
• Identify a social media platform for the campaign (e.g., Facebook, Twitter, YouTube, Instagram, etc.) and describe the rationale for the platform
• Develop health promotional strategies targeted for the population
• Describe how you plan to monitor the success of your campaign.
• References:
• Start with the learning resources in the classroom.

Locate 7-10 journal articles or book chapters related to your special population.

Use only scholarly, objective sources for your project. Peer-reviewed articles found in the UMGC Library databases are generally good sources. Web-based information such as Wikipedia and About.com and popular news outlets such as Time or Newsweek are NOT acceptable sources for this project.