FAU Forecasting Consumer Demand Discussion

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FAU Forecasting Consumer Demand Discussion

Business Finance, Florida Atlantic University

FAU Forecasting Consumer Demand Discussion

Description

WSJ article 2- Driscoll’s Desperately Needs to Know America’s Appetite for Strawberries

Read and review the article within the context of our class discussions. Include in your response:

What happened to consumer demand for fresh berries during the pandemic?
What are the implications of inaccurately estimating demand for fresh berries for companies like Driscoll’s and their suppliers?
What are the unique characteristics of the fresh berry industry that make demand forecasting and supply chain management more difficult than other commodities?
Offer one suggestion of your own that you believe would help Driscoll’s better predict consumer demand for fresh berries.

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