FAU Forecasting Consumer Demand Discussion
Description
WSJ article 2- Driscoll’s Desperately Needs to Know America’s Appetite for Strawberries
Read and review the article within the context of our class discussions. Include in your response:
- What happened to consumer demand for fresh berries during the pandemic?
- What are the implications of inaccurately estimating demand for fresh berries for companies like Driscoll’s and their suppliers?
- What are the unique characteristics of the fresh berry industry that make demand forecasting and supply chain management more difficult than other commodities?
- Offer one suggestion of your own that you believe would help Driscoll’s better predict consumer demand for fresh berries.
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