Discussion – Walt Disney Co’s Diversification

Question Description

I’m working on a marketing discussion question and need support to help me learn.

Questions

What is The Walt Disney Company’s corporate strategy?
What is your assessment of the long-term attractiveness of the industries represented in The Walt Disney Company’s business portfolio?
What is your assessment of the competitive strength of The Walt Disney Company’s different business units?
What does a 9–cell industry attractiveness/business strength matrix displaying The Walt Disney Company’s business units look like?
Does The Walt Disney’s portfolio exhibit good strategic fit? What value chain match-ups do you see? What opportunities for skills transfer, cost sharing, or brand sharing do you see?
What is your assessment of The Walt Disney Company’s financial and operating performance in fiscal years 2015-2019? What is your assessment of the relative contribution of each business unit to the financial strength of Disney based on the 2018 and 2019 fiscal year financial data?
What was the most interesting and/or useful thing you learned from this case?

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