Discussion – Walt Disney Co’s Diversification
Question Description
I’m working on a marketing discussion question and need support to help me learn.
Questions
- What is The Walt Disney Company’s corporate strategy?
- What is your assessment of the long-term attractiveness of the industries represented in The Walt Disney Company’s business portfolio?
- What is your assessment of the competitive strength of The Walt Disney Company’s different business units?
- What does a 9–cell industry attractiveness/business strength matrix displaying The Walt Disney Company’s business units look like?
- Does The Walt Disney’s portfolio exhibit good strategic fit? What value chain match-ups do you see? What opportunities for skills transfer, cost sharing, or brand sharing do you see?
- What is your assessment of The Walt Disney Company’s financial and operating performance in fiscal years 2015-2019? What is your assessment of the relative contribution of each business unit to the financial strength of Disney based on the 2018 and 2019 fiscal year financial data?
- What was the most interesting and/or useful thing you learned from this case?
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