Ohio State University International Expansion Opportunities in Asia Discussion

Description

The senior management of a US company, a developer and marketer of online games,

has decided to pursue international expansion opportunities in Asia. You are a business

consultant of this company and you are required to make your recommendation to the

senior management by answering the following questions:

1. In order to analyze the potential of foreign markets and to recommend where the

company should go, choose an appropriate analytical tool to analyze an Asian

country with good potential in your mind. (35 marks)

2. What are the three major barriers the company has to encounter when it is going to

enters this country? (25 marks)

3. Based on the barriers you have identified above, recommend and justify an entry

mode for the consideration of the senior management. Explain your ideas in detail.

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