Ohio State University International Expansion Opportunities in Asia Discussion
Description
The senior management of a US company, a developer and marketer of online games,
has decided to pursue international expansion opportunities in Asia. You are a business
consultant of this company and you are required to make your recommendation to the
senior management by answering the following questions:
1. In order to analyze the potential of foreign markets and to recommend where the
company should go, choose an appropriate analytical tool to analyze an Asian
country with good potential in your mind. (35 marks)
2. What are the three major barriers the company has to encounter when it is going to
enters this country? (25 marks)
3. Based on the barriers you have identified above, recommend and justify an entry
mode for the consideration of the senior management. Explain your ideas in detail.
Have a similar assignment? "Place an order for your assignment and have exceptional work written by our team of experts, guaranteeing you A results."
