ALSCAL Program in SPSS Questions

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ALSCAL Program in SPSS Questions

Mathematics

ALSCAL Program in SPSS Questions

Description

Open the MDS data-set in SPSS.

a. Using the ALSCAL program, assume that the data are metric (interval) and compute the distance matrix between pairs of sports for the 50 respondents with two-dimensional MDS

b. Which sports are the most similar according to consumer perceptions? Which ones are the most different?

c. Save the final co-ordinates and compute the bivariate correlations with the expert panel evaluations

d. Try the three-dimensional configuration. Which solution works better according to the STRESS value and R 2 ?

e. Repeat the analysis, this time looking for similarities between respondents for the ten sports on two-dimensions

f. How many clusters of consumers appear from the graph?

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