ALSCAL Program in SPSS Questions
Description
Open the MDS data-set in SPSS.
a. Using the ALSCAL program, assume that the data are metric (interval) and compute the distance matrix between pairs of sports for the 50 respondents with two-dimensional MDS
b. Which sports are the most similar according to consumer perceptions? Which ones are the most different?
c. Save the final co-ordinates and compute the bivariate correlations with the expert panel evaluations
d. Try the three-dimensional configuration. Which solution works better according to the STRESS value and R 2 ?
e. Repeat the analysis, this time looking for similarities between respondents for the ten sports on two-dimensions
f. How many clusters of consumers appear from the graph?
Have a similar assignment? "Place an order for your assignment and have exceptional work written by our team of experts, guaranteeing you A results."
