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University of San Francisco Google Analytics Worksheet

University of San Francisco Google Analytics Worksheet

University of San Francisco Google Analytics Worksheet

Description

Assignment 1: Instructions

Step 1: Go to the Google Analytics Academy. Optional: Sign in with your Google account to track your progress.

Step 2: Click on: Google Analytics for Beginners

Step 3: Complete the following lessons in Unit 2: The Google Analytics layout (watch the videos, read the transcripts, if needed, and complete the activity):

  • Lesson 1: Navigating Google Analytics
  • Lesson 2: Understanding overview reports
  • Lesson 3: Understanding full reports
  • Lesson 4: How to share reports
  • Lesson 5: How to set up dashboards and shortcuts

Step 3: Take and submit a screenshot of each completed activity page. You can zoom out to capture a shot like the below and attach the file(s) to this topic.

Step 4: Please also include a short description of your biggest learning/takeaway from these courses and exms.

Assignment 2: Integrating Presence

Instructions

Why should you integrate your social media and website presence? What Google analytics are most relevant for social media reporting?

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