University of San Francisco Google Analytics Worksheet
Description
Assignment 1: Instructions
Step 1: Go to the Google Analytics Academy. Optional: Sign in with your Google account to track your progress.
Step 2: Click on: Google Analytics for Beginners
Step 3: Complete the following lessons in Unit 2: The Google Analytics layout (watch the videos, read the transcripts, if needed, and complete the activity):
- Lesson 1: Navigating Google Analytics
- Lesson 2: Understanding overview reports
- Lesson 3: Understanding full reports
- Lesson 4: How to share reports
- Lesson 5: How to set up dashboards and shortcuts
Step 3: Take and submit a screenshot of each completed activity page. You can zoom out to capture a shot like the below and attach the file(s) to this topic.
Step 4: Please also include a short description of your biggest learning/takeaway from these courses and exms.
Assignment 2: Integrating Presence
Instructions
Why should you integrate your social media and website presence? What Google analytics are most relevant for social media reporting?
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