AOU Effects of Covid 19 on H&M Brand Essay

Description

In the body paragraphs, the following points should be discussed:

Name the organization and briefly describe its products, markets and activities. (10 marks)
How was the organization able to become innovative? Link to the theories discussed in the course material. (20 marks)
Discuss how the two business functions (marketing and operations) would identify and address this organization’s innovation needs. Link to the theories discussed in the course material. (20 marks)
Discuss the selected process innovation (marketing and/or operations). Which problem did it solve? Which added value did it bring? Link to the theories discussed in the course material. (20 marks)
Analyze how the process innovation was implemented and its benefits. (10 marks)

Discuss the post COVID-19 challenges and opportunities for the organization.

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