AOU Effects of Covid 19 on H&M Brand Essay
Description
In the body paragraphs, the following points should be discussed:
- Name the organization and briefly describe its products, markets and activities. (10 marks)
- How was the organization able to become innovative? Link to the theories discussed in the course material. (20 marks)
- Discuss how the two business functions (marketing and operations) would identify and address this organization’s innovation needs. Link to the theories discussed in the course material. (20 marks)
- Discuss the selected process innovation (marketing and/or operations). Which problem did it solve? Which added value did it bring? Link to the theories discussed in the course material. (20 marks)
- Analyze how the process innovation was implemented and its benefits. (10 marks)
Discuss the post COVID-19 challenges and opportunities for the organization.
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