UP Marketing Question for Company Spotify Worksheet

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UP Marketing Question for Company Spotify Worksheet

Business Finance, University of Portland

UP Marketing Question for Company Spotify Worksheet

Description

What are your chosen company’s marketing folks currently doing to leverage the four types of Content Marketing: Paid, Owned, Earned & Shared? Pick an existing product or service the company is marketing currently. Do the following:

Who do you think is the target market? Describe what you think

Please identify and link us to TWO of the four identified types of Content Marketing: Paid, Owned, Earned, Shared.. (provide a link for each).

Does this strategy link up with the target market you identified? Why or Why not?

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