UP Marketing Question for Company Spotify Worksheet
Description
What are your chosen company’s marketing folks currently doing to leverage the four types of Content Marketing: Paid, Owned, Earned & Shared? Pick an existing product or service the company is marketing currently. Do the following:
Who do you think is the target market? Describe what you think
Please identify and link us to TWO of the four identified types of Content Marketing: Paid, Owned, Earned, Shared.. (provide a link for each).
Does this strategy link up with the target market you identified? Why or Why not?
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