FIU Integrated Marketing Pest Analysis
Description
Competitive analysis (competitive sales, competitive media)
- Pricing analysis
- Market and environmental analysis
environmental analysis:
- Step 1 – Understand PEST Factors: Scan the environment find and understand as many factors and forces as possible
- Step 2 – Identify Opportunities: Monitor and observe any changes that are positive for your business environment
- Step 3 – Identify Threats: To what extent these changes will affect your organization
- Step 4 – Take Action: Take advantage of identified opportunities and take appropriate measure to minimize threats
my client is a small business owner of a herbal / natural based skin and body care company. so we need to compare competitive sales and pricing analysis etc.
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