FIU Integrated Marketing Pest Analysis

Competitive analysis (competitive sales, competitive media)

1. Pricing analysis
2. Market and environmental analysis

environmental analysis:

• Step 1 – Understand PEST Factors: Scan the environment find and understand as many factors and forces as possible
• Step 2 – Identify Opportunities: Monitor and observe any changes that are positive for your business environment 
• Step 3 – Identify Threats: To what extent these changes will affect your organization
• Step 4 – Take Action: Take advantage of identified opportunities and take appropriate measure to minimize threats

my client is a small business owner of a herbal / natural based skin and body care company. so we need to compare competitive sales and pricing analysis etc.