Zara and Louis Vuitton
Description
This is a team assignment as described in the section “Academic honesty–collaboration” of the syllabus.
This paper has two parts.
How has the leather-and-fashion group of LVMH been performing, according to case Exh. 3? Use the Five Forces model (see the attachment) to explain why. Include no more than two determinants for each force.
What are the biggest differences between Zara’s business model and Gap’s? Hint: Do not merely describe both companies’ decisions but clearly identify each difference.
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