Writing question from watching a video
Description
in Module 5 that covers the Oct. 13th launch of a new marketing communications program for partners and stakeholders of the DMO. with a new slogan: “Everyone Under the Sun”.
The assignment (please number your answers 1 – 4 as follows):
1. Choose one of the targeted marketing communications campaigns featured in the launch video and state that as item 1 (e.g. Spa Days, Welcome Divas, Meetings, etc.)
2. Share your thoughts about the targeted positioning of the destination for the campaign you selected – exactly who does the DMO hope to attract to Ft. Lauderdale/Broward County with this type of advertisng?
3. Give us your thoughts on both the print media and video advertising campaign for that aspect and relate it to other things you’ve learned in this class.
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