Write an analysis of TripAdvisors marketing strategy

Description

Marketing Analysis

Write an analysis of a business or non-profit business’s marketing strategy.

Identify all of their owned assets: podcasts, blogs, newsletters, videos, social media, magazines. Find examples of the type of owned media the brand produces. (FAQs? Reviews? Comparisons? Insights on industry tends? News stories discussed in the context of industry? Q&As? Tools? Product samples?)

Identify all of their paid assets: sponsored posts, advertisements (radio, video, magazine, newspaper, web). Analyze the paid media: What is the brand selling? Are there references to those items in its owned media?

Find examples of earned media about the brand: articles, reviews, etc. Is it positive or negative? What are the differences between how the brand presents itself and how it is seen by others?

How could the brand improve its content marketing strategy? If its earned media doesn’t align with its owned/paid media, what could be done differently? If there is a lot of paid media, how could it boost its earned media? Does the brand need more owned media so that people don’t always feel like they’re being sold to?

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