Western Michigan University Choosing Customers and Target Marketing Essay
Description
Submit one brief write-up that discusses an important concept illustrated through PowerPoints and reading assignments.
Choosing Customers and Target Marketing Summary Relevance Report (The process of product development, applying market research and choosing customers).
Fortenberry: Third Edition (John L. Fortenberry, Jr.) Health Care Marketing (Tools and Techniques)
Chapters 2, 3, 5, 6, 14, 15 & 16
Berkowitz: Fifth Edition (Essentials of Health Care Marketing) Eric N. Berkowitz
Chapters 7 & 9
See attached
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