West Coast University Globalised Economy Essay
Description
MSEM 525 – Strategic Management in a Globalized economy.
{Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2019). Strategic
management: Concepts and cases: Competitiveness and
globalization (13th ed.). Cengage}
CLA 2 Comprehensive Learning Assessment 2 – CLO 1, CLO 3, CLO 5, CLO 6, CLO 7
Read the case study in the textbook on page C-228 entitled, The Volkswagen Emissions
Scandal. After reading the case study, answer the following questions in a 5-7-page,
APA-formatted paper.
1) What is the company’s foundational core competencies and business known for?
2) Before the scandal, what was the company’s strategic position in the market?
3) What was the core problem with the emissions scandal?
4) What did this scandal do to the competitive and international landscape for the
company?
5) How did this scandal impact the company overall long term?
6) What changes do you think would be needed to prevent the scandal, and to have an
ethically and socially-responsible strategy?
7) What is one strategy you would propose that the company conducts and implements to
rebuild their international reputation in the market today?
8) Would developing strategic alliances have prevented this scandal? If yes, please explain
how. If no, please explain why not.
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