Website Analysis

Part  #1: Website evaluations

Listed below are sets of competitor websites. Research each of the following groups of companies by going to each websites to compare and contrast each set.  For each group, discuss 1) which one you like best, 2) how effective their website communicates an overall message, 3) likes and dislikes about the layout, design, etc. and 4) who the audience for each set of companies (who are they speaking to).

1. Revlon (revlon.comLinks to an external site.) vs. FENTY (https://www.fentybeauty.com/)Links to an external site.

2. B. Hunt (www.jbhunt.com) vs. YRC freight (https://yrc.com/)Links to an external site.

3. Google Flights (flights.google.com) vs. KAYAK (https://www.kayak.com/The paper should include the following:

Description of the Website (one paragraph minimum per website) – up to 30 points

Part #2 Information Search 

Description:
1. Decide on a type of product that you would like to buy or receive in the future. SASCHA FITNESS PROTEIN POWDERS
2. Pick 3 alternatives (brands, styles, etc.) for instance if you decided upon sneakers, what 3 brands/styles/colors would you consider?
3. Go online and search for information about your choices (Amazon, Yelp, Ebay, Facebook, etc..) 4. Read reviews and ratings. You can also ask your friends, family, experts, and sales people. reviews and ratings.
5.Make a decision based on your findings.

Now write a paper answering the following questions (3-4 paragraphs):

What were the 3 products you chose to research? What websites and/or social media did you use to complete your research?Give some examples of ratings or reviews. Did you speak with anyone directly about the product? If so, what did you find out (family, friends, others)? What did you learn from the research? What was your decision (product to buy)? Why did you make this decision?   What was the external vs. internal search process in your decision making?