VSU Coca-Cola Value Essay

For clarity, your report should therefore form FOUR elements, i.e. organisational learning approach, social media development, knowledge
management features and the opportunities for subsequent business innovation.

The example assignment provides the format of the report and how you could organise it.

It needs to be written in UK English.

Main Objective of the Assessment

You are required to produce an INDIVIDUAL formal report involving consideration of knowledge management (KM) initiatives and how they may be exploited for
business value. The assignment (max 2500 words excluding references) will involve an analysis of an organisation of YOUR choice with the objective of determining how
KM (embedded in social networks) may result in successful innovation.
Description of the Assessment
You are required to identify how ANY organisation may ‘learn’ the nature of social networks which may be adopted to exploit the extent of an organisations ‘knowledge’
leading to enhanced ‘innovation’. For clarity, your report should therefore form FOUR elements, i.e. organisational learning approach, social media development, knowledge
management features and the opportunities for subsequent business innovation.

It is expected that an in-depth investigation is undertaken to determine the extent of the theoretical and practical issues involved in how social networks may be analysed
through KM and innovation frameworks. Examples should be drawn from other research into well formulated networks currently available, i.e.; Facebook, Youtube, Twitter,
Google, Linkedin, NING, Writeboard, Storybird, etc. You should include how your case analysis enabled successful knowledge and innovation within the organization. This
should also involve a consideration of developments in the field by providing insightful explanations of current and future potential social network opportunities..
The report should provide an academic analysis by recalling the theories and approaches that are relevant to the topic. You may structure your report to include any relevant
tables or diagrams with a suggested format as: features of organisational learning, nature of knowledge and how it may be managed, a contextual description of social
networks and issues relating to the exploitation of organisational innovation.
The individual report should reflect:
? Ability to identify diverse and high quality sources of information (a minimum of 20 references are required from different sources). These should include: academic
journals/ books/ trade publications, government and industry data, websites, etc.
? Demonstration of clear understanding and synthesise of the available information in order to gain an in-depth knowledge and understanding of the topic(s).
? Ability to discuss complex information clearly and concisely, and to construct coherent and logical arguments.
? Ability to present your findings in a professional and well-structured report format, including effective use of figures, tables, appendices, and referencing (Harvard
Style is required).
It is essential that your research should include a novel, thoughtful analysis and the impact of social networks on innovation through referencing and incorporating of ideas from
multiple sources.
The following employability skills and competencies will be enhanced through this assignment.
? Develop and demonstrate communication skills to effectively convey information in writing.
? Develop and demonstrate planning and organizational skills along with a high degree of detail orientation.
? Demonstrate and demonstrate solid work ethic in successfully completing tasks.
? Demonstrate ability to take initiative with minimal supervision.
? Demonstrate an enthusiastic attitude to quickly assimilate new concepts and meet challenges.
? Demonstrate analytical thinking for identifying, scrutinizing, improving, and streamlining complex work processes