Assume you are the Chief Executive Officer (CEO) of a large nation-wide healthcare corporation.  As part of your organization’s growth strategy, you are exploring a few options to better position the organization for growth. The organization currently focuses on hospital services (acute care) and is considering acquiring or developing (mode of entry) one or more of the following: skilled nursing facilities, urgent care clinics, physician practices (ambulatory care), and home health agencies.  You will need to explore and decide on a strategy that is best for the organization based on your research.

In a well-written (in APA format), 5-7 page, double spaced essay that carefully address the questions below.  Keep in mind that the non bolded question are general Gen Ed questions for university curriculum assessment.  The bolded question are specific to the scenario for this project and that is what you should address and answer.  In other words, by answering the bolded questions you are answering the more general question but with more specificity relative to the given scenario.  So you only need to address the bolded questions. 

1) Decision Alternatives – What do you see as plausible decisions to the business scenario you have been provided? Describe at least three potential scenarios; each should be discussed in detail and address different stakeholder perspectives.

What are your strategic options/alternatives concerning the strategy that can be used to simultaneously compete across the various aspects of the healthcare industry?  How would these alternative strategies impact company shareholders, employees, suppliers, and potential customers? 

2) Implications of Decision Alternatives – What would be the implications of each decision alternative? Describe any ethical implications associated with each of the decision alternatives.

Explain the implications of each strategy alternative on communities, whether national, regional, or local.  Describe ethical and potential legal implications associated with these decision alternatives.

3) Recommendation – What should the strategy be so that the company is best positioned under each decision alternative?

Which option do you recommend and why?  Make sure you fully describe your choice and explain why it is the optimal solution.

4) Functional Implications – As implications of your recommended decision, what are the actions needed in the next year for each function in the company: Marketing, Finance, Human Resource, Technology, Operations, etc.?

Describe the impact of your choice on how various functional area strategies should be performed.  As examples, what must be done in marketing and human resources so that these functions support your chosen strategy?  You must address at least three functional areas.