USF Case Study Analysis
Description
Assignment 1: Description
Evaluate Nana Jacqueline’s social channels and write a brief case study covering paid, earned, and owned media (approx. 500–750 words). A note on this assignment: If Nana Jacqueline has never done PAID or if you’re having trouble finding PAID ads through a Google search, you should discuss what you would recommend for PAID content.
Examples: Netflix Case Study
Assignment 2: Description
How would you allocate the social media budget for Nana Jacqueline? (For consistency, let’s say you can spend as much as $500 a month.) What are some specific metrics and KPIs that should be discussed, and what should go where percentage-wise?
And please comment on two other student’s work. (P.S I will send you later)
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