USC Marketing Articles on Multiple Aspects of Business Model Summary

Description

Case reading questions: Both of these readings give rich background details on multiple aspects of the business model of the global drug trade: production, distribution, supply and demand, social conditions that give rise to and result from the drug trade, technologies (e.g. money laundering), etc. As such, these readings are best used as examples that help us reflect on what we have learned. Accordingly, your job is to spend a bit of time reflecting to get ready for our in-class discussion with the DEA.

1. In about 500 words, summarize the issues in “Do the Math” as you see them through the lense of our course materials so far. You don’t have to ONLY use course materials, but speculation and opinion without an objective basis will not earn points.

2. Do the same for the PBS Frontline article.

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