UNT Johnson & Johnson Corporate Strategy Over the Past Few Years Analysis
Description
Purpose
The group written case analysis exercise is meant to assess:
- Your critical thinking
- Your understanding of businesses as interdisciplinary units
- Your problem solving and decision-making abilities
- Your effective communication and writing skills
- Your core business knowledge
- Your ability to form relationships and work in teams with diverse functional expertise
To this end, students will be required to analyze a case in teams of 3-6 members and submit a written report for evaluation by the due date indicated in the syllabus.
Assignment
Your team has started with new managerial positions at Johnson & Johnson. Alex Gorsky, the Chairman of the Board and CEO, was particularly interested in hiring your team because of your multidisciplinary view of businesses and your expertise in corporate strategy.
At this point, your team only has a snapshot of Johnson & Johnson’s situation. Nonetheless, Gorsky wants to have a report of your preliminary analysis and thoughts about Johnson & Johnson’s future. You have a meeting with Gorsky next week. As such, you have been asked to produce a short report.
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