University of Toronto Metadesign Illustrator and InDesign Worksheet

This assignment is a project on metadesign. The metadesign surrounds the final concept of an object or space/environment – a perfected design that was selected from one of the two initial concepts from Assignment 1. The selected concept has been modified and thought through in greater detail for Assignment 2, including its overall appearance, aesthetics/look and feel/brand image, components/parts/features, user-experience, and demonstrated research on its related materials and technologies.

The assignment will be assembled in InDesign CC and presented in the format of a promotional
pamphlet (PDF), optimized for on-screen viewing (landscape orientation, RGB mode). This PDF
does not have to be interactive, except for the placement of the movie (animated storyboard)
Format and Items to be handed in:
The pamphlet (total of 7-8 pages, excluding Footnotes and References) with headings and
subheadings, is to consist of
1. Cover (1 page)
? Simplified image of product, brand name, and slogan
2. Product description (1 page)
? Final 5-second-pitch (1 sentence pitching and summarizing your idea: “My idea is…”)
? Short description of the product (1 short paragraph)
? Image of product
3. Specifications of product (1-2 pages)
? Images of product showing its parts and features
? Legend indicating parts or labels stemming from parts of the images
? E.g. Exterior of space (1 page)
? E.g. Interior of space (1 page)
? Detailed and substantiated information about these part

4. Research related to product (1 page)
? Demonstrated research on why this product, or hypothesis thereof, would be feasible
? E.g. Related technologies
? E.g. Related materials
? E.g. Related methods of production
? E.g. Related design paradigm
5. Metadesign
? A diagram illustrating the metadesign system surrounding your proposed design (1 page), e.g.
flow diagram, tree diagram, Venn diagram, mind map. The metadesign system can include,
but not limited to, any combination of the components below. Include a minimum of two
tangible items and two intangible items that are specific to your design and describe them
clearly,
e.g. Packaging: product is packaged in 100% recycled and sustainable materials; e.g. Business
Model: restaurant is only open one day a week. Reminder: these are only examples. You
should think through the metadesign system of your proposed design yourself.
? One concept for a 15-second commercial (1 page), shown in an animated storyboard, placed
on this page as a movie.
The animated storyboard is to focus on i) narrative and ii) rhythm, shown in a sequence of
visual compositions, illustrated with callouts, captions (describing cinematic choices and
effects); and/or a compilation of effects such as audio effects.
The animated storyboard can be
– An animatic (made with hand-drawn or vector graphics done in Illustrator) or
– A photomatic (made with photographs)
? One illustration of one tangible item described in your metadesign system (1 page), e.g. an
illustration of the packaging, logo, or uniform of staff, business card.

This design is based on my concept, which will be provided in the attachments. Use the concept of train restaurant for this project.