University of the Cumberlands Apple Inc vs The Competition Discussion

Refer to Assurance of Learning Exercise #1 (Apple) in Chapter One of your Thompson (2022) text. Read “Apple Inc: Exemplifying a Successful Strategy” in Illustration Capsule 1.1.

Incorporate our course (Thompson text) work for the week and Develop your analysis by responding to the following questions:

• Does Apple’s strategy seem to set it apart from rivals?
• Does the strategy seem to be keyed to a cost-based advantage, differentiating features, serving the unique needs of a niche, or some combination of these? Explain why?
• What is there about Apple’s strategy that can lead to sustainable competitive advantage?

Submission Details:

• Your analysis should be 500 words or less.
• Incorporate a minimum of at least our course Thompson 2022 Text and one non-course scholarly/peer-reviewed sources in your paper to support your analysis.
• All written assignments must be formatted ini APA, and include a coverage page, introductory and concluding paragraphs, reference page, and proper in-text citations using APA guidelines.

required textbook:

Thompson Jr. A. A, Peteraf, M. A., Gamble, J. E., and Strickland III, A. J. (2022). Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases. 23rd Edition. McGraw-Hill. ISBN: 978-1-260-73517-8