University of South Florida Coca Cola SWOT and a BCG Matrix

Description

For the SWOT

Follow Steps 1-2 of the Learning Exercise 6A in your text.

Then, prepare a SWOT Matrix for the Coca-Cola Company.

For the BCG (Learning Exercise 6C)

Use the information in the Learning Exercise in your text to prepare a BCG matrix for the Coca-Cola Company locating each division where you believe it represents its position relative to market share and growth.
When complete with both exercises (6A & 6C)
Write a short narrative (one page or less) of your key conclusions from:

(1) your SWOT analysis of the Coca-Cola Company,

(2) your BCG work on the Coca-Cola Company. In addition, include your conclusions on the Coca-Cola Company as a result of its position in the BCG and the results of SWOT.
Make clear recommendations for the Coca-Cola Company based on integrating the work from the above models.

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provided are the Excel document and two Exercise files completing the question above and an explanation of the way the SWOT and the BCG are needed.

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