University of San Francisco La Mer and Lancôme Essay
Description
Assignment 1: Description
Submit an essay of 300–500 words describing your Final Project for La Mer. What are you launching, for which brand, and why are you launching it?
Purpose
To be able to support your Final Project idea and reasoning.
Assignment 2: Description
Apply the BCG Growth-Share Matrix to Lancôme. Identify what you believe to be the cash cows, stars, dogs, and question marks. How would you deal with a question mark to make sure it isn’t a dog?
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