University of San Francisco Data Analytics Discussion Questions

I’m working on a data analytics writing question and need an explanation and answer to help me learn.

1) For many businesses, Facebook is more than just a social networking site. It’s an advertising platform. Describe in your own words why you feel that is the prevailing trend.

2) A new online movies and TV streaming company is looking to break into the market. Part of their marketing plan is to run a full funnel marketing campaign, from raising awareness about their streaming services to engaging with their key audiences and getting them to sign up for at least a trial. You are part of the marketing team, and your focus is on the social media part of their marketing. Given this information, complete the following:Identify three key audiences you might want to target in your social media campaigns and at least two of their interests. Also describe why they would be your key audience.
Brainstorm two content ideas for Instagram, Snapchat, and Facebook awareness campaigns.
Brainstorm one content idea for the interest campaign to target the users who will like or follow your page or post

3) Your boss asks you to report on your company’s Facebook post engagement for the last two weeks. There is a mix of image, text, and videos that have been posted within this time period, all organically without budget. Describe the metrics you would report on and how you would access them.

4) Describe the Twitter analytics summary below. What does each category describe? What do the numbers mean? (see attachment below)

5) Describe three concerns you have regarding the collection of data through social media channels.