University of Phoenix Why Services Marketing Will Grow in Importance Discussion

I’m working on a business discussion question and need guidance to help me learn.

PART 1.

Write a 250- to 300-word response to the following: 

Consider the 5 P’s of marketing. Four of the 5 represent costs, while pricing is a source of revenue. 

• Explain the importance of pricing across the marketing matrix. 
• Predict the importance of pricing decisions over the next 3 to 5 years. 
• Support your ideas with two examples from your professional practice or doctoral research.

PART 2

Write a 250- to 300-word response to the following: 

Banking, internet connectivity, health care, and many other markets represent services provided directly to a customer. 

• Explain the importance of services marketing in the current economy. 
• Summarize why you think services marketing will, or will not, grow in importance. 
• Support your ideas with two examples from your professional practice or doctoral research.