University of Phoenix Communications Paper

Assignment Content

This assignment will help you to better understand the communication process and how companies use different components of the promotional mix to effectively promote their products.
Write a 1,050- to 1,400-word paper in which you examine marketing communications produced by an organization.
Select one of the following organizations to use for this assignment: Google, Facebook, Disney, McDonald’s, AT&T, Sprint, Toyota, L’Oréal Paris, Procter & Gamble, or another company you either work at or one at which you would like to work.
Review information on the selected organization’s website and information about the organization in the University Library.
Describe how your selected organization exhibits effective marketing communications.
Provide specific examples of how your selected organization does the following:

Uses market research and analytics

1. Uses essential components of the promotional mix: advertising, sales promotion, personal selling, public relations, direct marketing, and word-of-mouth marketing to communicate with different target audiences