University of Phoenix Business Questions

Description

Assignment Directions

Successful businesses regularly analyze their processes to ensure they’re operating as efficiently as possible and maintaining their competitive advantages.
Although you can assess a company in many ways, a common technique is the SWOT analysis.

Evaluate the selected company’s (APPLE INC) sustainable competitive advantage using the SWOT analysis technique.

Write a 700- to 1000-word modified SWOT analysis that includes the following:

An introduction with a detailed description of the company

A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats

An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a competitive advantage. Examples may include:

Financial, physical, or human resources

Access to natural resources, trademarks, patents, or copyrights

Current processes (employee programs or software systems)

An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a competitive advantage. Examples may include:

Market trends (new products or technology advancements)

Economic trends (local and/or global)

Demographics

Regulations (political, environmental, or economic)

**A conclusion with an evaluation of how the company has retained its competitive advantage**

Include in-text citations and a reference page with at least 2 sources.

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