University of North Texas Digital Marketing and Advertising Landscape Questions

Description

1. Follow the link below to see an outline of the digital marketing and advertising landscape. Pick 2 major categories to define (what do the companies within that category do for digital marketers?). (only 1 paragraph answer needed)

https://lumapartners.com/content/lumascapes/displa…

What companies on this Landscape could you see yourself working for? Why or why not?

2. Read this article (https://www.marketingdive.com/news/why-snapchat-an…) about advertising on Snapchat and TikTok. Answer the following questions on a Word document. (3 paragraph required)

Summarize this article’s main points without plagiarizing.
What problems does this article raise?
What solutions does it present?
Who do you think is the target audience for this article?
What did you learn that you did not already know from this article?

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