University of Miami Analyzing Market Environment Worksheet

Marketing Project

• Stage 3: ANALYZING THE MARKETING ENVIRONMENT (25 pts)
• Answering the Question: 22 points
• Organization, presentation, and citing APA where applicable: 3 points

ANSWER THE FOLLOWING QUESTIONS:

Who is your target market? For example, parents, spiritual individuals, teachers, doctors, celebrities, etc.

The student clearly explained with an example of who the target market is,  in no less than two (2) sentences. 2pts

Is your target market gender-specific?

The student clearly explained with an example whether the target market is gender-specific in no less than two (2) sentences. 2pts

Is your target market age-specific? 

The student clearly explained,  with the use of examples, whether the target market is age-specific in no less than two (2) sentences. 2pts

Is your target market of a specific financial status? 

The student clearly explained for example whether the target market is of a certain financial status in no less than two (2) sentences. 2pts

Does your target market possess a certain talent or quality?  

The student clearly explained with an example whether the target market possesses a certain talent in no less than two (2) sentences. 2pts

Where can you find a majority of your target market? 

The student clearly explained with examples where they can find a majority of their target market in no less than two (2) sentences. 2pts

Based on your offering and your target market, explain which of the 4P’s would be the most important?

The student clearly explained with examples which of the 4P’s would be the most important based on the product and the target market in no less than five (5) sentences.  5pts

Explain which form of advertising would be more profitable and why? 

The student clearly explained with examples which forms of advertising would be more profitable and why in no less than five (5) sentences. 5pts

Stage 4: ADVERTISING STRATEGY (25 pts)

Answering the Question: 22 points

Organization, presentation, and citing APA where applicable: 3 points

ANSWER THE FOLLOWING QUESTIONS:

Explain where your target audience could obtain your product, service, or idea? 

The student clearly explained with examples where your target audience could obtain your product, service, or idea in no less than two (2) sentences. 2pts

Describe four types of advertisement that you know of?  

The student listed then clearly described four types of advertisement that they are aware of in no less than five (5) sentences. 5pts

Use data to justify which form of advertisement has proven to be the most effective? 

The student listed then used data from reputable sources to explain which forms of advertisement are proven to be most effective in their market. The justification was given in no less than five (5) sentences. All sources were cited and referenced APA style. 5pts

Explain the types of product, service, or idea that would benefit best from social media marketing? 

The student provided at least five (5) examples of the product, services, or ideas that they believe would benefit best from social media marketing, and clearly stated why these types of product, service, or idea that would benefit best from social media marketing. An explanation was given in no less than five sentences.  5pts

Explain which two, out of the four forms of advertisement  that you know of you would use to inform your target audience. (Money is not an option, spare no expense on advertising.)

The student clearly explained which two examples, out of the four advertisements that you described above, you would use to inform your target audience. The student also included justification using reputable sources in no less than five (5) sentences. All sources were cited and referenced APA style. 5pts