University of Memphis Marketing Core Assessment Question

I’ve already completed Part 1 of the Core Assessment and it will be listed below for reference of Part II which is the assignment I need to have completed. Please read Part I to ensure flow and quality of the assignment is completed correctly. As Part I is essential to the completion of Part II. Core Assessment Part I will be listed in a word document.

Please read!

Part II

Formatting

• Maximum length allowed for Part II is 4 typed pages-single spaced is okay. Be clear and concise.
• Include the bolded phrases below and follow the outline.
• Don’t use complete sentences (e.g., Use “In business for 20 years” instead of “We have been in business for past 20 years”).

Components

1. Objections

   • Include an exhaustive list of all possible objections (minimum of 20)
   • Number them (1, 2, 3…)
   • Use single space
   • Use 1st person form of pronouns and verbs (e.g., “I don’t like…”).
   • Objections should fit on one page (use size 10 font and reduce page margins if necessary).
   • These MUST be VERY specific to the scenario you have set up (e.g., not just something like “The value does not exceed the cost”).
   • You MUST include here the good things about your competitor’s products and the bad things about your product.

2. Responses

   • Starting on the next page of your paper tell how you would hope to respond to each of the objections you just listed.
   • Use 1st person style.
   • Number them to correspond to the numbers on the “List of Objections” page.

3. Conclusion

   • How the Sales Partnership Practice was exemplified in the planning and presentation.
   • How technology would have been instrumental in the process, to include finding the customer.
   • How the Sales Process was implemented.
   • How ethical and legal issues affected the planning and presentation.