University of Maryland Levis Discussion

Description

After watching the Levis Ad, what is your reaction to the way the company promotes its product? Do they focus on the product? What is the focus? Who is the audience?

https://youtu.be/wI_7CWCtVxk

My classmate 1 answer:

In this ad, Levis, an American clothing company, advertised its products in a unique way. The company is not primarily focusing on its products. People represented in this ad are from different age groups, color, race, and backgrounds. Music used in this ad, “Use Your Voice”, and lyrics ” I won’t stay silent”, is basically motivating the audience; by giving them confidence and courage to use their voice. The girl, who was anxious, felt relieved after delivering her speech. Another girl, who was going for karate, got motivation from her dad’s compliment when he said, “You are the strongest person I know.” A girl, who saved a boy represents courage. So, the company is advertising their products in an indirect way, by showing people that their voice matters and they are strong, fearful, and unique. After inspiring people from its content, the company uses its logo in the end of the ad, to get peoples’ attention.

My classmate 2 answer:

This ad was addressing people’s emotions and feelings by focusing on their social connections and relationships. The music used in the ad it says ” I won’t stay silent.” So, they are approaching young women and men to influence the rest of the world in a positive way. They didn’t promote much for their clothes and jeans because they believe that they are a popular brand in the clothing industry. The ad used different characters from different races a to show to viewers that they are international brand which is very well known and popular among all the categories shown in the ad.

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