University of Louisville Ford Edsel Failure Analysis Discussion
Question Description
I’m working on a management discussion question and need an explanation and answer to help me learn.
Large corporations and businesses introduce new products and services in order to fulfill a market need and make profits. The new-product development process is discussed in your text. Using this as a basis, research product failures that have affected companies in the past and have cost them a substantial amount of money and may also have adversely affected their market reputation, tarnishing their brands.
Research the web and pick one such product failure for a Fortune 500 company and describe this failure. NOTE: A product failure, not a “company” failure such as Blockbuster and not a “discontinued” product because of a failed part, such as the Ford Pinto which was in production and sold for 10 years but was discontinued because of a faulty fuel system and placement of its gas tank. Also, do not select a subscription service, platform, add-in’s, apps. Products are tangible and services are intangibles.
At a minimum, you are expected to provide:
Information about the company
The product
The rationale for the introduction of this product
The costs associated with the product (development and losses)
- Synthesize your position on 3 – 5 reasons or specific factors you believe most likely contributed to the product failure, using the product development process in the text
Suggested Failure Examples For Review (that you may use)
- McDonald’s Arch Deluxe Burger
New Coke
- Pepsi Crystal
Coors Rocky Mountain Sparkling Water
- HP Touchpad
Sony Betamax
- Ford Edsel
ESPN Mobile Phone
Microsoft Zune
Have a similar assignment? "Place an order for your assignment and have exceptional work written by our team of experts, guaranteeing you A results."
