University of Houston Boeing Case Study Questions

Boeing

1. What factors contributed to the 737 Max crashes in Indonesia and Ethiopia?
2. Following the 737 Max crashes, what managerial and public relations missteps contributed to the business/reputational fiasco for Boeing? How could Boeing have handled the crisis differently?
3. In your opinion, are the aviation regulatory authorities complicit in the alleged negligence? What can governments do better to secure the airspace?
4. Which stakeholders were affected by this crisis? Could Boeing better manage its priorities around its stakeholders to be more socially responsible?
5. Imagine yourself as a Boeing executive. What lessons would you learn from this crisis to manage your company’s reputational risks? How do ethical behavior relate to reputation management?
6. In your opinion, can Boeing be turned around? What subsequent steps could its managers and top executives take to manage its reputation to regain public trust in the global aviation industry?