University of Florida New Candy Bar Product Presentation

Description

Here are the directions. Lab42 surveyed 500 Americans ages 13-17 to

determine their candy preferences and candy-eating habits. Even though

most teens prefer chocolate over sweets, Skittles was voted the favorite

candy. This could be due to its innovative and youthful marketing

campaigns. 29% (!) of teens picked 5 Gum as their favorite brand of gum

or mints.

*Disclaimer: This survey was conducted online via social networks among 500 social media users between the ages of 13 and 17. This survey is not based on a probability sample, therefore no estimate of theoretical sampling error can be calculated.

Your Challenge:

Create a new candy bar based on market research. Market research results Download Market research resultslink.

Design a NEW candy bar, complete with a new brand name, original logo, and creative slogan.

All visual elements (logo, advertisements, etc.) must be created solely by you. Any works/designs used or obtained from other creators (including templates made by other creators) will not be accepted. Please use Adobe Illustrator, Canva, or Microsoft Publisher to create a logo and advertisements for your new candy bar.

Identify what makes your candy bar different. Compare your candy bar to other brands and explain why it is better. Use data and research to back up your claims.

Determine in-detail the price of the bar and where it will be sold. Explain why your research caused you to make these business decisions.

Develop two separate Instagram advertisements for your new candy bar brand.

Please include verbiage for a written caption with the advertisement.

Explain your strategy and link it to the market research. Use additional/supplemental research to back up the arguments and decisions you make.

Cite all references you used for your research.

Your Target Audience:

13-17-year-old Americans

Deliverables (Pick One):

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