University of California Los Angeles Out Of Home Media Campaign Discussion
Question Description
I’m working on a business discussion question and need an explanation and answer to help me learn.
Imagine that your team has been hired by The Gap to develop a support media campaign in Washington, D.C., intended to stimulate sales among young professionals, ages 22 to 34. The clothing manufacturer is particularly interested in developing an edgy, out-of-home media campaign that can capture the attention of the large population of young professionals who work in the city and are frequent users of the Washington subway system. Describe in detail what you would develop, and give the different reasons why you think it would be effective?
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