Purpose of this assignment:

To help you think through and better understand the Promotion Industry and the various traditional elements (i.e. consumer product companies, advertising agencies, media placement firms) and how technology has allowed for a new era of consumer control, streaming versus cable viewing, social media influencers and product endorsers, et cetera. 

Assignment Instructions:

Choose ONE (1) of the following three options and answer thoughtfully and thoroughly.  The concepts are from Chapter 2 in your PROMO 2 textbook.  

Assignment option 1:
Briefly describe the power struggle now taking place in the promotion industry. Who, beyond advertising agencies, is exerting power in the industry, and in what ways?

Assignment option 2:
Huge advertisers such as Procter & Gamble spend billions of dollars on advertising every year, yet they still rely on advertising agencies to prepare most of their messages. Why wouldn’t a big company do all its own advertising in-house?

Assignment option 3:
Explain and give an example of how the skills of a public relations firm might be employed to reinforce the message that a sponsor is trying to communicate through other forms of promotion.

But then make sure you have an Introduction paragraph explaining that, and then a Conclusion paragraph that ties it all together and reflects on the similarities (and the differences if they exist) of each student’s experience.