UM Communications Taco Bell Food Poisoning Essay

Remember to pick a real business/organization involved in a timely crisis. Yes, it can be an organization you work for. You may not analyze a crisis already discussed in this class (e.g., the Taco Bell food poisoning incident, the Pepsi Syringe scare, the BP oil spill, etc.) and the crisis cannot be more than 5 years old at this point (to make sure we are using timely, relevant case studies).