UL The Humanization of Brands During Marketing Brands Report
Description
- Choose one real brand that employs anthropomorphism in its marketing communication;
- Introduce the brand and describe how it uses anthropomorphism in its marketing;
- Brand/product anthropomorphism imbues human-like emotion and cognition to the brand/product.
- To what extent does this brand exhibit human-like emotions?
- To what extent does this brand exhibit human-like cognition?
- Analyze the effectiveness of anthropomorphism for this brand by
- Identifying two aspects that you (as a consumer) like about this brand with regard of its use of anthropomorphism in marketing;
- Identify two aspects that you (as a consumer) dislike about this brand with regard of its use of anthropomorphism in marketing;
- Make three marketing recommendation to this brand to enhance its effectiveness of anthropomorphism in marketing.
- The recommendations can be something new that the brand can consider or a modification of the anthropomorphic tactics that the brand is currently using.
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