UCLA Market Environment Value Proposition Statement Discussion

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UCLA Market Environment Value Proposition Statement Discussion

Business Finance, UCLA

UCLA Market Environment Value Proposition Statement Discussion

Description

Purpose of this assignment:

To help you think through and better understand the Marketing Environment: Segmentation, Targeting, and Positioning (STP).

Assignment Instructions:

Compose value proposition statements for Starbucks Coffee and Levi Strauss jeans. Each value proposition should crystallize what the brand offers consumers and should serve as a clear mission statement for all subsequent STP marketing efforts.

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